Training34 min read
Train Smarter, Not Harder: The Science of Cardiac Remodelling & Endurance Performance
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UK-based · coaching from £199/mo
Online fitness coachingfor busy professionals and parents.
Personalised training and nutrition. You send a weekly check-in. I change the programme when your week does not go to plan.
10+ years coachingWeekly check-ins
The Coaching
A programme on every plan. Coaching on Pro and up.
A programme for your kit and your hours
I write the sessions around the gym you use and the days you can train. Basic is the programme only. Pro and Premium keep adjusting it after each weekly check-in.
Nutrition that survives a working week
On Pro and Premium: macros and a structure that match how you already eat, not a 7-day meal plan you will abandon by Wednesday. Basic includes a fundamentals guide, not a full plan.
A check-in every week
On Pro and Premium you send weight, lifts, and notes. I read them and change the programme if a lift stalls or the scale is not moving. Not included on Basic.
The Process
From checkout to a programme that fits
No application and no waiting list. Weekly check-ins on Pro and Premium keep the programme current.
Pick a tier
Basic, Pro, or Premium, paid through Stripe. No application, no waiting list. You are in straight away.
Onboarding
You send training history, kit, injuries, and goals. I write the first programme from that.
Your programme
Every plan includes a training programme that fits the days you can train, including hotel gyms or home sessions. Full nutrition plans and weekly check-ins are part of coaching plans (Pro and Premium).
Weekly check-ins
On Pro and Premium, each week you send weight, lifts, and notes. I review what happened and what should change next.
I adjust the plan
On coaching plans, if a lift stalls or you miss sessions because of work or kids, I rewrite the next week. You keep training. I own the programming.
Plans
Plans from £99 a month
Three plans, paid through Stripe. Monthly plans can be cancelled any time before the next renewal. Coaching with weekly check-ins starts at Pro.
MonthlyYearlyNearly 2 months free
Basic
Programme only. No weekly check-ins.
£99/month
- Custom training programme.
- Nutrition fundamentals guide.
- Email support.
Most popular
Pro
£199/month
- Custom training programme.
- Full macro-based nutrition plan.
- Weekly check-ins & adjustments.
- Video form reviews.
- Exercise video library.
Premium
£299/month
- Custom training programme.
- Full nutrition plan.
- Weekly check-ins & adjustments.
- Video form reviews.
- Lifestyle & habits audit.
- Priority response.
- Progress dashboard.
- Exercise video library.
Secure checkout via StripeMonthly plans: cancel any time
Monthly plans only: cancel any time before renewal · No long-term contracts · See our refund policy
The Coach
Hey, I'm Adam
I'm Adam James, a UK-based online fitness coach. I work mainly with busy professionals and parents who want to build muscle and get leaner. I write the programme around the hours and kit you have. On Pro and Premium I review it every week. If your progress says change something, I change it. If it says stay the course, I tell you that too.
The blog
From the coach
Training, nutrition, and fat loss notes for people who train around a job and kids.
The email list
Not ready for coaching yet?
I send training and nutrition notes for busy weeks. Unsubscribe any time.